USRA LABSAn engineering studio for operational B2B teams
We design and build the systems behind incoming work — enquiries, jobs and documents — around the tools your team already uses. Every item becomes a durable record with an owner and a next step, and people approve what matters.
Discuss a workflowExplore capabilities
In production for DEF Menkul: website, structured project-enquiry intake and an internal review workflow.
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01 — What we build
Most operational problems are not solved by one more tool. They are solved by making each piece of incoming work visible, owned and moved on — with the right kind of system doing each step.
Capture requests from forms, inboxes and systems; give each one an owner, a status and a dated next action; connect the result to the tools your team uses. Failed handoffs are retried and visible, not silently lost.
Explore →Classify requests, extract the details that matter from emails, forms and documents, and draft summaries and suggested next steps. Outputs are checked against a schema; uncertain cases go to a person.
Explore →When off-the-shelf tools do not fit: web applications with their own database and API, operator panels where your team reviews and moves work forward, and client-facing pages such as secure proposal acceptance.
Explore →02 — Where it applies
Solution families combine the capabilities around one kind of operational problem. We publish a family only when we can show the evidence behind it.
Enquiries arrive by form, inbox and phone notes. Nobody is sure who owns them, what is missing or what happens next before a quote.
Every enquiry recorded once, owned by a named person and moved towards a quote — across forms, inboxes and your CRM.
View solution →The same details are retyped between emails, PDFs, spreadsheets and systems. Reports are rebuilt by hand every week.
Fewer retyped fields between documents, email and systems — with extraction checked by people where it matters.
View solution →Industry pages — specialist contractors, construction, technical field service — describe use cases, not limits.
03 — Ways to start
A fixed entry offer when the problem is narrow, a scoped project when it is not.
One website form or shared inbox, connected to HubSpot or Google Sheets, with owner, status, dated next action and human review. Written acceptance tests, 50% at start and 50% on acceptance. Third-party fees excluded.
For workflows wider than one source and one destination — several systems, documents, an internal tool or a client-facing page. We review the process first, then agree scope, acceptance criteria, fee and timeline in writing.
Check where your enquiry handoff breaks, or measure your quote pipeline with your own numbers. No benchmark claims and no sales call required.
04 — Selected work
One live client implementation, one product we build and run ourselves, and the internal operation behind the company — each labelled for what it is.
Live Client Implementation
For DEF Menkul, we delivered a production website connected to structured project enquiry intake and an internal review workflow.
Enquiries are recorded, assigned to an owner and tracked through qualification, next actions and readiness for quote preparation by the team.
An AI-assisted commercial memory platform that turns receivables, payables and reconciliation data into a clear operating view.
Read the case →
E-commerce and back-office workflows used to make recurring operational work more structured and visible.
Read the case →We publish client results only with permission and evidence. No outcome metrics are shown yet.
05 — Interactive demo
Paste a fictional enquiry. This interactive example runs in your browser with simple rules: it classifies the enquiry, picks out channels and suggests a next action — an illustration of the kind of step we design into client workflows, not our production AI model. Nothing you type is sent to us.
Do not enter personal, confidential or live customer information.
Interactive example
Use a short fictional business scenario or load the example. Do not enter personal or confidential information.
06 — How we build
Sources, systems, owners, exceptions and what “done” means — from your examples, not a template.
Each incoming item is stored once, with a stable ID, before anything else happens.
Rules where rules work. AI for reading, classifying and summarising. Each AI step can abstain.
Pricing, approvals and anything irreversible stay with your team.
Agreed in writing before build and checked against your historical examples.
Accounts and data stay yours. Short documentation and no lock-in to our tools.
07 — Principles
08 — Insights
Define the right quote-response clocks, calculate median, P90 and SLA attainment, and download a timestamp-ready CSV measurement template.
Read →A field-by-field checklist for turning UK construction enquiries into survey-ready or estimate-ready records without automating commercial judgement.
Read →Compare Excel and CRM quote tracking by ownership, follow-up, reporting and automation needs—and learn when a spreadsheet is still the right choice.
Read →Start a project
Share your name, business email and company or website, and describe what you want to build, automate or fix — a workflow, an internal tool, a document process or the fixed pilot. The enquiry-specific questions are optional; leave them blank if they do not apply. We review fit manually and reply by email; submitting does not book a meeting or commit you to anything.
hello@usralabs.com